I’m leaving you this for the weekend. It comes from Gary The Scuba Guy who is a moderator at SEOChat.com. This post provides great insight into some more advance SEO techniques for improving your Google rankings over time. The post is, “Building Links, Buying Links and Social Bookmarks for Better SERPs.”

Have a great weekend!

Internet Search Marketing  (ISM) a Temecula based SEO and Internet marketing consulting firm is proud to announce the immediate availability of their new “Internet marketing overhaul “, services. Daryl Clark owner of ISM states, “This new service is a great way for businesses of all sizes to review their Internet marketing, search engine optimization (SEO) and search engine marketing (SEM) processes and procedures at an affordable price without having to permanently retain a consultant.

Companies are putting up websites and hoping people will come to them. We can help companies with new websites or old ones maximize their opportunities to get most from their web marketing initiatives and visibility on the major search engines. With ten years of experience in search engine optimization (SEO) and Internet marketing and with clients in over twenty different industries, we have the experience to help turn around virtually anyone’s website and Internet marketing initiatives. We have also added SEO and Internet marketing public speaking to our list of services. We will have more about that in a future press release.”

Internet Search Marketing (ISM) Temecula California is owned and operated by Daryl Clark. Daryl has 10 years of experience operating successful Internet based businesses. His expertise resulted in recent client, Gatlin Education Services Inc. being purchased by Cengage Learning for an undisclosed amount. Cengage Learning Inc. is owned by the 15^th largest publisher in the world. Daryl remains the contracted Director of Online Marketing for the company and provides consulting services to twenty-two additional clients. Daryl was also an award winning Sales Manager with Bose Corporation and he is currently a platinum author for Evan Carmichael of (www.evancarmichael.com ). You can contact Daryl at 951-303-0839 or by visiting his website at http://www.internet-search-marketing.com.

Gary Beal is the Head of Search and Training for Sticky Eyes a U.K. based search engine optimization firm. He recently wrote this great Google Nol about search engine optimization tips. If you are a self starter and you are interested in learning search engine optimization techniques then I recommend his post, “SEO Top 12 Tips.”

This is a great interview about Yahoo’s search algorithm and how it works. It is written by Eric Enge who has done a series of great interveiws with a wide variety of search engine optimization and online marketing professionals. Here is Eric’s, “Interview with Yahoo’s Priyank Garg.”

I had the pleasure of participating in a great webinar conducted by Habeas the other day. Interested parties should be any of the following, “Executives and managers in marketing, strategy and technology roles that are interested in B2B and B2C trends and best practices regarding brand protection, email marketing, e-commerce and digital services delivery online and the mobile web; today and in the future.” If you fall in this category, then the recorded version of this presentation is for you! The presentation is entitled, “Your digital company Today and in 2013.” I hope you enjoy it!

Anyone who has an online shopping cart knows that having an SEO module for the cart is essential to be competitive today. Without an SEO module, your product pages will probably not be relevant to the search engines and therefore you will lose a lot of potential traffic to your website from “long tail” keywords and product specific phrases.

One of my clients www.cargocatch.com was in need of an affordable way to add an SEO module to their X-Cart shopping cart. I lead the research effort and we finally settled on WebSiteCM as the company we would use. This turned out to be one of the best decisions we could have made.

The team at WebSiteCM responded promptly, offered a great price for installing the module, and completed the installation within 48 hours of us contacting them. Their SEO module for X-cart is outstanding too. The X-Cart SEO module gives you custom control over:

· X-Cart Urls

· X-Cart Page Titles

· X-Cart Link Anchors

· X-Cart Meta Keywords

· X-Cart Meta Descriptions

· X-Cart Index Page Title

The admin control panel is very intuitive. We were able to create custom URLs, HTML page titles, and meta-descriptions for 34 categories in a matter of days. As an Internet marketing and SEO consultant I was delighted with results and so was my client.

Daryl Clark: Internet Search Marketing, Temecula

Many of my clients ask me how to take advantage of social media marketing. I found this excellent article at Search Engine Watch that summaries what the opportunities are and how to take advantage of them. Click here to read this interesting article.

According to a press releases from Comscore “In May 2008 , Google Sites once again ranked as the top U.S. video property with 4.2 billion videos viewed (representing a 35 percent share of all videos viewed), with YouTube.com accounting for more than 98 percent of all videos viewed at the property. Fox Interactive Media ranked second with 778 million videos (6.4 percent), gaining 1.3 share points versus April. Yahoo! Sites ranked third with 347 million (2.9 percent), followed by Microsoft Sites with 246 million (2.0 percent). Hulu.com, a joint venture of NBC and Fox featuring full-length broadcast TV programs, debuted in the tenth position with 88 million videos being viewed (0.7 percent).” Click here to read the rest of this interesting data.

With very little fanfare Google has finally made average monthly keyword search volume data available to the public for the first time! Previously the only way to get the average monthly searches for a keyword phrase from Google was to use automated software. Now businesses of all sizes can view the most popular keywords related to their business via Google’s revised Keyword Suggestion tool.

Having access to this information will be great for businesses and search engine optimization firms. It can also be a little dangerous in the hands of the uneducated. It is important to note that ranking high for a two word phrase might be a lofty goal but focusing on three or four word phrases that are more specific will bring you more qualified customers.

One of the questions I frequently receive is, “How do I compare my website traffic with my competitor’s traffic?” Until recently there weren’t many options available. Many people use Alexa.com but the problem with Alexa is their statistics come only from the people who have downloaded the Alexa Tool Bar and added it to their computer. This is a small sampling of Internet users so the data is highly questionable.

The next source I really like is Compete.com. The nice thing about Compete.com is it also gives you an idea of what keywords people use to find your competitor’s websites.

The last and newest source is Google Trends for Websites. This new service from Google gives you a great picture of the long term traffic pattern of your site and your competitors but if you run a small business it doesn’t provide you with any data. I can say it is a great source for qualifying lead generation firms or firms that approach you to advertise in their websites though.